Stratégie
Analysis, methods and insights to drive your digital transformation and master AI.
AI-led website redesign for Valais SMEs: a 5-phase methodology (2026)
AI-led website redesign for a Valais SME: 6-8 weeks instead of 4-6 months, CHF 18'000.– to CHF 45'000.– instead of CHF 50'000.– to CHF 120'000.–, Swiss quality preserved. The MCVA 5-phase methodology in detail, with measured 6-month results.
9 min
FiscalDoc: how I replaced CHF 1'400.–/year of fiscal SaaS with an AI running on my Mac
An experiment: replacing a CHF 1'400.–/year fiscal SaaS subscription with a local application powered by an open-source AI. Total sovereignty, zero subscription.
6 min
The tenant who became more expensive than the owner: SaaS vs custom development in Switzerland
SaaS subscriptions are rising 5x faster than inflation. In Switzerland, custom development is becoming the smart option again — especially with AI and digital sovereignty.
14 min
Generative reputation: when AI becomes your audience
How does AI talk about your brand? Discover GEO (Generative Engine Optimization), the 5 rules of generative algorithms and the GEO Score™ to steer your visibility on ChatGPT, Claude, Perplexity and Gemini.
12 min
Take back control of what AI says about your business
LLMs talk about your business without your consent. Discover how to monitor, correct and optimise what ChatGPT, Claude and Perplexity say about you.
8 min
AI personalisation: transforming customer experience in Switzerland
AI enables large-scale personalisation of the customer experience. Concrete Swiss cases and FADP/GDPR compliance.
8 min
GEO vs SEO: why classic search marketing is no longer enough
SEO optimises for Google. GEO optimises for ChatGPT, Claude and Perplexity. Discover why this distinction changes everything for your visibility.
9 min
Generative AI and B2B in Switzerland: state of play and opportunities
Generative AI is transforming B2B information research in Switzerland. Market analysis, key figures and concrete opportunities for Swiss companies.
10 min
AI in 2026: what impact for brands and how to prepare
5 concrete actions to prepare your brand for the era of generative AI. Forward-looking vision and actionable recommendations.
8 min
AI and writing: strategic allies, never rivals
AI is transforming professional writing without replacing human creativity. Discover how to combine AI and writing expertise for high-performing content.
10 min
Co-design and AI: why humans remain indispensable
AI can generate mock-ups and prototypes, but co-design with users remains essential. AI lacks empathy, cultural context and an understanding of unspoken needs.
9 min
AI and responsible digital: combining innovation and sobriety
Generative AI consumes massive amounts of energy. Discover how Swiss companies can use AI responsibly without giving up innovation.
9 min