Stratégie
Analysis, methods and insights to drive your digital transformation and master AI.
Who Really Owns Your Digital Tool?
The word 'owner' slips easily into a sales brochure. What it actually means, concretely, for the code, data and configuration of a tool — and why a poorly documented in-house CMS can lock you in just as much as a closed SaaS.
8 min
When keeping your SaaS is the right call
I sell custom-built software, and I will often tell you to keep your SaaS. Here are the cases where the subscription stays the rational choice — real network effect, compliance carried by the vendor, complexity beyond a small team — and the false argument I hear most.
8 min
What a document portal would change for a fiduciary firm
Collecting documents, follow-ups, filing, closings: four tasks that punctuate the fiduciary profession. Here, in a forward-looking voice, is what an owned document portal would change — architecture, professional secrecy, FADP — and what it would not fix.
8 min
FiscalDoc: replacing CHF 1,400/year in SaaS with a local AI
A real case, documented end to end: FiscalDoc, a local application built in three evenings with a code assistant, replaces a tax document management subscription. Classification by an open model running on my own machine, zero subscriptions, zero data sent to a third party — and the honest limits of the demonstration.
9 min
SaaS or custom-built: renting or owning your tools in Switzerland
For fifteen years, the software subscription was the default choice for Swiss SMEs. Rising prices, sovereignty requirements and the falling cost of code are reopening the trade-off. My five-question framework for deciding what to rent and what to own.
9 min
AI Personalization: Without Platform Dependency
AI personalization no longer necessarily requires a large marketing suite. First-party data, owned tooling, Swiss discretion: what I take away for calibrating personalization that improves the experience without driving customers away.
9 min
Generative AI: what's changing for Swiss B2B
Your future B2B clients are preparing their decisions in ChatGPT, Perplexity or Google's AI Mode: discovery, evaluation, comparison. What this shift changes, sector by sector, for a Swiss company.
9 min
Writing with AI: Can This Content Earn Authority?
Generative AI doesn't replace the writer: it shifts their value toward the brief, the review, and the expertise injected into the text. What earns authority in 2026, with or without assistance — and why editorial laziness now costs more than before.
8 min
Designing with AI without losing control of the design
Generative tools produce mockups and prototypes at unprecedented speed. They do not produce the understanding of needs that makes an interface right. Here's how to combine the two without losing control of the design.
8 min
AI and Responsible Digital: What Switzerland Can Deliver
Generative AI ranks among the most energy-intensive digital technologies — and most of what a user organization can actually control lies in its own choices. Five concrete levers, and three structural advantages of the Swiss context.
8 min
GEO vs SEO: is it really two different professions?
For two years, the market sold GEO as a discipline distinct from SEO. On May 15, 2026, Google folded generative fundamentals into search fundamentals. What remains: a higher bar, and a measurement.
8 min