Swiss Digital Expertise
AI doesn't replace your vision.
It amplifies it.
Websites, SEO and AI visibility — one Swiss partner.
Swiss quality.
Demanding standards forged with international groups, mid-caps and SMEs. First-rate deliverables.
AI-driven speed.
Our production model is augmented by artificial intelligence. What takes six weeks elsewhere, we deliver in three.
Costs under control.
AI removes the production time that adds nothing to the result. Budgets stay tight, clients keep the gain.
AI compresses timelines and costs. An experienced senior stays in control — of every expertise, every deliverable.
Expertise built at international groups
15
years of experience
24
AI projects delivered
Tier 1
groups & mid-caps
8
sectors of experience
Automotive, energy, pharma & health, luxury, real estate, culture, services, tech: our founder has led high-complexity projects in each of these sectors.
Applied AI
Concrete AI — 24 use cases led by our founder
No buzzwords. No proof-of-concepts gathering dust. Solutions running in production at international groups, mid-caps and SMEs.
Our founder has led 24 applied-AI projects for international groups — from virtual try-on to sales simulators. That experience feeds every MCVA recommendation.
Your website is your best salesperson — or your worst handicap.
Creation and redesign of websites for Swiss SMEs, native SEO+GEO, GEO Score™ included. Three showcase formats from CHF 2'690 to CHF 11'250, delivered in 7 to 21 days, without the Geneva premium.
Essentiel
5 pages essentielles, déployées en une semaine. Design sur-mesure, SEO technique, hébergement vert CH inclus 1 an.
Performance
15 pages + Score GEO™ inclus 3 mois. Blog éditorial prêt à l'emploi, accessibilité WCAG AA. Le format de référence.
Signature
25 pages, stratégie éditoriale complète, Score GEO™ 6 mois, shooting photo orchestré.
Digital audit
Is your website working for you, or against you?
7 dimensions. 1 score. An action plan. In 48 hours, you'll know exactly where to act.
Free pre-audit
48h · Free
You give us your URL. Within 48 hours, you receive your overall digital score out of 100, and an overview of your strengths and weaknesses across 7 dimensions.
Deliverable: 1-2 page report, overall score, 7-dimension radar, 3 priority actions.
The 7 audit dimensions
Click a dimension to see the detail.
MCVA Exclusive
The GEO Score™ — a published, versioned, reproducible method.
The GEO Score™ measures how AI systems perceive your business. Not what Google displays: what ChatGPT, Claude, Perplexity, Gemini and Mistral reply when a potential client asks a question.
More than one in three internet users now starts their searches with an AI — more than one in two among 18-34s. If AI doesn't know you, you lose clients without realising.
SEO remains the foundation — the Score GEO™ measures what AIs restitute from it.
Sources : Eight Oh Two 2025 · Arcep, Baromètre du numérique 2026
Visibility
Does AI cite you, and at what position in its answer?
- Citational presence
- Editorial prominence
Relevance
In what context are you cited — the one you'd want?
- Citation context
Reliability
Is what's said about you accurate and properly sourced?
- Factual accuracy
- Source anchoring
Consistency
Do models agree, and does the measure hold over time?
- Cross-model coherence
- Temporal stability
Overall score out of 100 · 7 themes · measured across 5 models — GEO Score™ method v1.0 (July 2026)
What sets our audit apart.
An audit that gets executed
Most audits end up in a drawer. Ours is built as a project brief: every recommendation is prioritised, costed and ready to implement.
7 dimensions, not 3
Classic audits cover SEO, tech and sometimes content. We add performance, accessibility, eco-design and, crucially, GEO.
A senior consultant, not a tool
Our audits are not produced by an automated crawler. Every analysis is run by an expert with 15 years' experience inside international groups.
Swiss quality without the Swiss premium
Our AI-augmented model unlocks rates traditional agencies can't match, with no compromise on delivery.
The founder
Jérôme Deshaie — Founder & CEO
Formerly an executive at Renault, Jérôme Deshaie has spent the past 15 years on the digital transformation of demanding companies. Renault, ENGIE, Stellantis: he has supported international major accounts on high-complexity projects, from strategic advice through technical delivery.
Drawing on this experience, he founded MCVA Consulting SA in Valais with one conviction: artificial intelligence now makes it possible to produce first-rate digital deliverables in Switzerland, faster and at controlled costs, with no compromise on quality.
Based in Haute-Nendaz, Jérôme runs MCVA with the rigour acquired in Europe's largest groups and the agility of an independent Swiss firm.
"AI doesn't replace your vision — it amplifies it."
Notes
Our latest Notes
Who Really Owns Your Digital Tool?
The word 'owner' slips easily into a sales brochure. What it actually means, concretely, for the code, data and configuration of a tool — and why a poorly documented in-house CMS can lock you in just as much as a closed SaaS.
8 min
Buy or subscribe: the 5-criteria decision framework
Rent or own: the decision is made tool by tool, never across the board. Here are the five criteria I use in the Diagnostic d'Usage IA to decide, along with the cases where subscribing remains the right choice.
8 min
Custom-Built Solution: What Does It Look Like Under the Hood?
FiscalDoc fits in a few hundred lines of code: a lightweight interface, an engine chosen according to data sensitivity, a simple database, an optional conversational agent. This architecture generalizes to many custom-built projects — until integrations, multiple users, or compliance requirements make it grow.
8 min
Let's talk about your project.
Based in Haute-Nendaz, Valais. We work across French-speaking Switzerland — and in France when the mandate warrants it.