Swiss Digital Expertise
AI doesn't replace your vision.
It amplifies it.
Websites, SEO and AI visibility — in a single Swiss agency.
Swiss quality.
15 years working with international groups, mid-caps and SMEs. Demanding standards, first-rate deliverables.
AI-driven speed.
Our production model is augmented by artificial intelligence. What takes six weeks elsewhere, we deliver in three.
Costs under control.
AI removes the production time that adds nothing to the result. Budgets stay tight, clients keep the gain.
Expertise built at international groups
15
years of experience
24
AI projects delivered
Tier 1
groups & mid-caps
7
sectors covered
Energy, automotive, pharmaceuticals, luxury, real estate, culture, services: our founder has run high-complexity projects in each of these sectors.
Applied AI
Concrete AI — 24 use cases delivered
No buzzwords. No proof-of-concepts gathering dust. Solutions running in production at international groups, mid-caps and SMEs.
Our founder has led 24 applied-AI projects for international groups — from virtual try-on to sales simulators. That experience feeds every MCVA recommendation.
Your website is your best salesperson — or your worst handicap.
Creation and redesign of websites for Swiss SMEs, native SEO+GEO, GEO Score™ included. Three showcase formats from CHF 2'690 to CHF 11'250, delivered in 7 to 21 days, without the Geneva premium.
Essentiel
5 pages essentielles, déployées en une semaine. Design sur-mesure, SEO technique, hébergement vert CH inclus 1 an.
Performance
15 pages + Score GEO™ inclus 3 mois. Blog éditorial prêt à l'emploi, accessibilité WCAG AA. Le format de référence.
Signature
25 pages, stratégie éditoriale complète, Score GEO™ 6 mois, shooting photo orchestré.
Digital audit
Is your website working for you, or against you?
7 dimensions. 1 score. An action plan. In 48 hours, you'll know exactly where to act.
Free pre-audit
48h · Free
You give us your URL. Within 48 hours, you receive your overall digital score out of 100, and an overview of your strengths and weaknesses across 7 dimensions.
Deliverable: 1-2 page report, overall score, 7-dimension radar, 3 priority actions.
Full audit
5 working days · On quote
The pre-audit revealed grey areas? The full audit clears them up. 7 dimensions, recommendations prioritised by impact and effort.
Deliverable: Detailed score per dimension, reasoned diagnosis, ranked recommendations.
Ultra Audit
10 working days · On quote
20-25 pages, competitive benchmark, costed action plan over twelve months with estimated ROI. The report that becomes your project brief.
Deliverable: Full analysis + benchmark + action plan + complete GEO Score™.
Hands-on delivery
Tailored · On quote
The audit identified priorities. Now, we execute. MCVA takes on implementation with the same team that produced the diagnosis.
Deliverable: Implementation of recommendations, progress tracking, monthly reporting.
The 7 audit dimensions
Click a dimension to see the detail.
Deliverable preview
What you receive in 48 hours
A complete, costed, actionable report. Not a generic PDF: a tailored diagnosis of your site.
~165
criteria analysed
7
dimensions audited
19
report pages
3
action phases
This report is an extract from our Ultra Audit, 19 pages, 7 dimensions, around 165 criteria. Before going that far, start by discovering your score.
48h · Free · No commitment — Your overall score + 3 priority actions
MCVA Exclusive
The GEO Score™ — the 7th dimension nobody else audits.
The GEO Score™ measures how AI systems perceive your business. Not what Google displays: what ChatGPT, Claude, Gemini and Perplexity reply when a potential client asks a question.
Today, 40% of searches start with conversational AI. If AI doesn't know you, you lose clients without realising.
/25
Presence
Does AI mention you?
/25
Accuracy
Is the information correct?
/25
Sentiment
Is the tone positive?
/25
Recommendation
Does AI recommend you?
What sets our audit apart.
An audit that gets executed
Most audits end up in a drawer. Ours is built as a project brief: every recommendation is prioritised, costed and ready to implement.
7 dimensions, not 3
Classic audits cover SEO, tech and sometimes content. We add performance, accessibility, eco-design and, crucially, GEO.
A senior consultant, not a tool
Our audits are not produced by an automated crawler. Every analysis is run by an expert with 15 years' experience inside international groups.
Swiss quality without the Swiss premium
Our AI-augmented model unlocks rates traditional agencies can't match, with no compromise on delivery.
Frequently asked questions
A digital audit is a full diagnosis of your online presence. It analyses your site across several dimensions and produces concrete recommendations for improvement.
The free pre-audit is delivered within 48 hours. The full audit takes five working days. The Ultra Audit is delivered in ten working days.
The pre-audit gives an overall score and three priority actions. The full audit details the seven dimensions with prioritised recommendations. The Ultra Audit adds a competitive benchmark and a costed action plan over twelve months.
The GEO Score™ measures how citable your company is for AI systems (ChatGPT, Claude, Gemini, Perplexity). It assesses whether AI mentions you, whether the information is correct, whether the tone is positive and whether you're recommended. Score from 0 to 100.
A growing share of searches goes through conversational AI. If the AI doesn't know you or carries inaccurate information, you lose clients without realising.
Yes. WCAG 2.1 AA compliance across the thirteen RGAA themes. Accessibility is a dimension of its own, not an optional add-on.
Yes. Environmental footprint per RGESN, EcoIndex score. Responsible digital is part of the commitment.
Either you implement with your own team — the report stands alone. Or MCVA executes: the team that diagnosed is the one that fixes.
Yes. SEO only, accessibility only, GEO Score™ only — contact us for a tailored quote.
Yes. Our AI-augmented model delivers major-account quality audits at rates accessible to Swiss SMEs and mid-caps.
The monitoring that makes the difference.
A one-off audit is a photograph; monthly monitoring is a film.
Your site evolves. So do your competitors. Algorithms change. AI systems update their knowledge.
- Updated GEO Score™ across the 4 LLMs
- Month-on-month evolution (progression curve)
- 3 to 10 prioritised monthly recommendations
- Refreshed competitive benchmark
- Automatic alerts on a drop greater than 10 points
Goal
Invisible (0-25) → Visible (51-75) within 6 months. Visible → Leader (76-100) within 12 months.
The founder
Jérôme Deshaie — Founder & CEO
Formerly an executive at Renault, Jérôme Deshaie has spent the past 15 years on the digital transformation of demanding companies. Renault, ENGIE, Stellantis: he has supported international major accounts on high-complexity projects, from strategic advice through technical delivery.
Drawing on this experience, he founded MCVA Consulting SA in Valais with one conviction: artificial intelligence now makes it possible to produce first-rate digital deliverables in Switzerland, faster and at controlled costs, with no compromise on quality.
Based in Haute-Nendaz, Jérôme runs MCVA with the rigour acquired in Europe's largest groups and the agility of an independent Swiss firm.
"Technology doesn't replace your vision — it amplifies it."
Insight
Our latest thinking
Web agency in Valais: choosing between Sion, Nendaz and Verbier in 2026
Choosing a web agency in Valais in 2026: market typology, 7 selection criteria, and why AI-augmented firms deliver Swiss quality at double the speed and 40-60% lower cost than traditional agencies.
8 min de lecture
Rebuilding your website in Valais: the 2026 guide (Sion, Martigny, Nendaz)
Rebuilding a website in Sion, Martigny or Nendaz in 2026: Swiss quality, AI-compressed timelines (6-8 weeks vs 4-6 months), budget CHF 18'000.– to CHF 45'000.– versus CHF 40'000.– to CHF 80'000.– at a traditional agency. A complete guide for SME executives in Valais.
9 min de lecture
AI-led website redesign for Valais SMEs: a 5-phase methodology (2026)
AI-led website redesign for a Valais SME: 6-8 weeks instead of 4-6 months, CHF 18'000.– to CHF 45'000.– instead of CHF 50'000.– to CHF 120'000.–, Swiss quality preserved. The MCVA 5-phase methodology in detail, with measured 6-month results.
9 min de lecture
FiscalDoc: how I replaced CHF 1'400.–/year of fiscal SaaS with an AI running on my Mac
An experiment: replacing a CHF 1'400.–/year fiscal SaaS subscription with a local application powered by an open-source AI. Total sovereignty, zero subscription.
6 min de lecture
The tenant who became more expensive than the owner: SaaS vs custom development in Switzerland
SaaS subscriptions are rising 5x faster than inflation. In Switzerland, custom development is becoming the smart option again — especially with AI and digital sovereignty.
14 min de lecture
The skills that will make the difference in the AI era — and why Switzerland is not immune
AI does not replace professions — it removes tasks. In Switzerland, 490,000 office employees are potentially exposed. Six skills make it possible to stay relevant.
12 min de lecture
Generative reputation: when AI becomes your audience
How does AI talk about your brand? Discover GEO (Generative Engine Optimization), the 5 rules of generative algorithms and the GEO Score™ to steer your visibility on ChatGPT, Claude, Perplexity and Gemini.
12 min de lecture
Digital agency in Valais: how to choose the right partner
An objective guide for SMEs in Valais looking for a digital agency. Selection criteria, mistakes to avoid, questions to ask.
10 min de lecture
SEO consultant in French-speaking Switzerland: a complete guide for businesses
A guide for French-speaking Swiss companies looking to invest in SEO. Costs, methodology, expected results and the new GEO landscape.
10 min de lecture
Take back control of what AI says about your business
LLMs talk about your business without your consent. Discover how to monitor, correct and optimise what ChatGPT, Claude and Perplexity say about you.
8 min de lecture
AI agency in Switzerland: services, use cases and how to choose
A complete guide for Swiss companies looking to integrate AI. Overview of services, concrete use cases and selection criteria.
10 min de lecture
AI visibility for businesses: getting recommended by ChatGPT, Claude and Perplexity
The reference article on AI visibility. How to be recommended by LLMs, the GEO Score™ explained, and the 7 levers of citability.
10 min de lecture
Next-generation AI chatbots: far more than automated FAQs
RAG chatbots and AI agents are no longer simple FAQ bots. A guide to modern architectures for Swiss SMEs.
8 min de lecture
Perplexity vs Google: how B2B search is evolving in 2026
Perplexity AI is gaining ground on Google for B2B search. A comparative analysis of the two engines and implications for your visibility strategy.
9 min de lecture
AI personalisation: transforming customer experience in Switzerland
AI enables large-scale personalisation of the customer experience. Concrete Swiss cases and FADP/GDPR compliance.
8 min de lecture
How to be cited by ChatGPT: 7 actionable strategies
ChatGPT recommends some companies and ignores others. Here are 7 concrete strategies to get your brand to appear in its responses.
9 min de lecture
AI visibility audit: the complete guide for executives
An AI visibility audit assesses whether your company is cited by ChatGPT, Claude, Perplexity and Gemini. Here is how to run one and why it has become essential.
10 min de lecture
From SEO to GEO: the online search revolution
From directories to AI engines: a look back at the evolution of online search and why GEO is the next SEO.
8 min de lecture
GEO vs SEO: why classic search marketing is no longer enough
SEO optimises for Google. GEO optimises for ChatGPT, Claude and Perplexity. Discover why this distinction changes everything for your visibility.
9 min de lecture
UX in the AI era: the personalisation revolution
AI is transforming UX design: adaptive interfaces, automated tests, real-time personalisation. An overview for Swiss companies.
8 min de lecture
AI architecture: the key to a scalable and high-performing project
How to structure an AI project so it scales. APIs, fine-tuning, RAG, agents — an architecture guide for Swiss SMEs.
8 min de lecture
JSON-LD structured data: the secret weapon of GEO
JSON-LD structured data lets LLMs understand your business unambiguously. A complete technical guide for GEO.
9 min de lecture
Generative AI and B2B in Switzerland: state of play and opportunities
Generative AI is transforming B2B information research in Switzerland. Market analysis, key figures and concrete opportunities for Swiss companies.
10 min de lecture
AI in 2026: what impact for brands and how to prepare
5 concrete actions to prepare your brand for the era of generative AI. Forward-looking vision and actionable recommendations.
8 min de lecture
Claude Code: a hands-on review of AI-assisted development
Claude Code is reshaping software development. A hands-on review of its strengths, limits and best practices to get the most out of it.
11 min de lecture
AI in recruitment: opportunities for Swiss companies
CV screening, candidate matching, HR chatbots: how AI is transforming recruitment. A focus on the Swiss context and the FADP.
8 min de lecture
Vibe Coding: rapid prototyping with AI
Vibe coding lets you build functional prototypes by describing what you want to an AI. Discover when and how to use this approach.
10 min de lecture
AI is reshuffling the cards of creation: 5 trends for 2026
Image generation, AI-assisted copywriting, large-scale personalisation: 5 AI trends transforming creative professions in 2026.
9 min de lecture
How to train your teams in AI use at work
Training your employees on AI tools has become a strategic imperative. Here is a 5-step guide to making this transition a success in your Swiss company.
11 min de lecture
AI and writing: strategic allies, never rivals
AI is transforming professional writing without replacing human creativity. Discover how to combine AI and writing expertise for high-performing content.
10 min de lecture
Top 5 AI tools for writers in 2026
ChatGPT, Claude, Perplexity, Jasper, Notion AI: discover the 5 best AI tools for writing in 2026, with their strengths, limits and concrete use cases.
9 min de lecture
What is the impact of AI on the developer profession?
AI is transforming software development: assisted coding, automated review, generated tests. The developer does not disappear, they evolve towards architecture and oversight.
9 min de lecture
AI visual automation: a practical guide for businesses
Midjourney, DALL-E, Stable Diffusion: how to automate AI visual creation for your social media, product sheets and presentations, without losing your brand identity.
9 min de lecture
Co-design and AI: why humans remain indispensable
AI can generate mock-ups and prototypes, but co-design with users remains essential. AI lacks empathy, cultural context and an understanding of unspoken needs.
9 min de lecture
How AI is reshaping e-commerce in Switzerland
Conversational search, personalised recommendations, smart chatbots, dynamic pricing: AI is transforming Swiss e-commerce. Discover the concrete impacts and the importance of GEO for online retailers.
9 min de lecture
AI and responsible digital: combining innovation and sobriety
Generative AI consumes massive amounts of energy. Discover how Swiss companies can use AI responsibly without giving up innovation.
9 min de lecture
AI and healthcare in Switzerland: opportunities, risks and best practices
Artificial intelligence is transforming the healthcare sector in Switzerland: assisted diagnosis, clinical research, administrative management. An overview of opportunities and risks.
9 min de lecture
Web agency in Valais: choosing between Sion, Nendaz and Verbier in 2026
Choosing a web agency in Valais in 2026: market typology, 7 selection criteria, and why AI-augmented firms deliver Swiss quality at double the speed and 40-60% lower cost than traditional agencies.
8 min de lecture
Rebuilding your website in Valais: the 2026 guide (Sion, Martigny, Nendaz)
Rebuilding a website in Sion, Martigny or Nendaz in 2026: Swiss quality, AI-compressed timelines (6-8 weeks vs 4-6 months), budget CHF 18'000.– to CHF 45'000.– versus CHF 40'000.– to CHF 80'000.– at a traditional agency. A complete guide for SME executives in Valais.
9 min de lecture
AI-led website redesign for Valais SMEs: a 5-phase methodology (2026)
AI-led website redesign for a Valais SME: 6-8 weeks instead of 4-6 months, CHF 18'000.– to CHF 45'000.– instead of CHF 50'000.– to CHF 120'000.–, Swiss quality preserved. The MCVA 5-phase methodology in detail, with measured 6-month results.
9 min de lecture
FiscalDoc: how I replaced CHF 1'400.–/year of fiscal SaaS with an AI running on my Mac
An experiment: replacing a CHF 1'400.–/year fiscal SaaS subscription with a local application powered by an open-source AI. Total sovereignty, zero subscription.
6 min de lecture
The tenant who became more expensive than the owner: SaaS vs custom development in Switzerland
SaaS subscriptions are rising 5x faster than inflation. In Switzerland, custom development is becoming the smart option again — especially with AI and digital sovereignty.
14 min de lecture
The skills that will make the difference in the AI era — and why Switzerland is not immune
AI does not replace professions — it removes tasks. In Switzerland, 490,000 office employees are potentially exposed. Six skills make it possible to stay relevant.
12 min de lecture
Generative reputation: when AI becomes your audience
How does AI talk about your brand? Discover GEO (Generative Engine Optimization), the 5 rules of generative algorithms and the GEO Score™ to steer your visibility on ChatGPT, Claude, Perplexity and Gemini.
12 min de lecture
Digital agency in Valais: how to choose the right partner
An objective guide for SMEs in Valais looking for a digital agency. Selection criteria, mistakes to avoid, questions to ask.
10 min de lecture
SEO consultant in French-speaking Switzerland: a complete guide for businesses
A guide for French-speaking Swiss companies looking to invest in SEO. Costs, methodology, expected results and the new GEO landscape.
10 min de lecture
Take back control of what AI says about your business
LLMs talk about your business without your consent. Discover how to monitor, correct and optimise what ChatGPT, Claude and Perplexity say about you.
8 min de lecture
AI agency in Switzerland: services, use cases and how to choose
A complete guide for Swiss companies looking to integrate AI. Overview of services, concrete use cases and selection criteria.
10 min de lecture
AI visibility for businesses: getting recommended by ChatGPT, Claude and Perplexity
The reference article on AI visibility. How to be recommended by LLMs, the GEO Score™ explained, and the 7 levers of citability.
10 min de lecture
Next-generation AI chatbots: far more than automated FAQs
RAG chatbots and AI agents are no longer simple FAQ bots. A guide to modern architectures for Swiss SMEs.
8 min de lecture
Perplexity vs Google: how B2B search is evolving in 2026
Perplexity AI is gaining ground on Google for B2B search. A comparative analysis of the two engines and implications for your visibility strategy.
9 min de lecture
AI personalisation: transforming customer experience in Switzerland
AI enables large-scale personalisation of the customer experience. Concrete Swiss cases and FADP/GDPR compliance.
8 min de lecture
How to be cited by ChatGPT: 7 actionable strategies
ChatGPT recommends some companies and ignores others. Here are 7 concrete strategies to get your brand to appear in its responses.
9 min de lecture
AI visibility audit: the complete guide for executives
An AI visibility audit assesses whether your company is cited by ChatGPT, Claude, Perplexity and Gemini. Here is how to run one and why it has become essential.
10 min de lecture
From SEO to GEO: the online search revolution
From directories to AI engines: a look back at the evolution of online search and why GEO is the next SEO.
8 min de lecture
GEO vs SEO: why classic search marketing is no longer enough
SEO optimises for Google. GEO optimises for ChatGPT, Claude and Perplexity. Discover why this distinction changes everything for your visibility.
9 min de lecture
UX in the AI era: the personalisation revolution
AI is transforming UX design: adaptive interfaces, automated tests, real-time personalisation. An overview for Swiss companies.
8 min de lecture
AI architecture: the key to a scalable and high-performing project
How to structure an AI project so it scales. APIs, fine-tuning, RAG, agents — an architecture guide for Swiss SMEs.
8 min de lecture
JSON-LD structured data: the secret weapon of GEO
JSON-LD structured data lets LLMs understand your business unambiguously. A complete technical guide for GEO.
9 min de lecture
Generative AI and B2B in Switzerland: state of play and opportunities
Generative AI is transforming B2B information research in Switzerland. Market analysis, key figures and concrete opportunities for Swiss companies.
10 min de lecture
AI in 2026: what impact for brands and how to prepare
5 concrete actions to prepare your brand for the era of generative AI. Forward-looking vision and actionable recommendations.
8 min de lecture
Claude Code: a hands-on review of AI-assisted development
Claude Code is reshaping software development. A hands-on review of its strengths, limits and best practices to get the most out of it.
11 min de lecture
AI in recruitment: opportunities for Swiss companies
CV screening, candidate matching, HR chatbots: how AI is transforming recruitment. A focus on the Swiss context and the FADP.
8 min de lecture
Vibe Coding: rapid prototyping with AI
Vibe coding lets you build functional prototypes by describing what you want to an AI. Discover when and how to use this approach.
10 min de lecture
AI is reshuffling the cards of creation: 5 trends for 2026
Image generation, AI-assisted copywriting, large-scale personalisation: 5 AI trends transforming creative professions in 2026.
9 min de lecture
How to train your teams in AI use at work
Training your employees on AI tools has become a strategic imperative. Here is a 5-step guide to making this transition a success in your Swiss company.
11 min de lecture
AI and writing: strategic allies, never rivals
AI is transforming professional writing without replacing human creativity. Discover how to combine AI and writing expertise for high-performing content.
10 min de lecture
Top 5 AI tools for writers in 2026
ChatGPT, Claude, Perplexity, Jasper, Notion AI: discover the 5 best AI tools for writing in 2026, with their strengths, limits and concrete use cases.
9 min de lecture
What is the impact of AI on the developer profession?
AI is transforming software development: assisted coding, automated review, generated tests. The developer does not disappear, they evolve towards architecture and oversight.
9 min de lecture
AI visual automation: a practical guide for businesses
Midjourney, DALL-E, Stable Diffusion: how to automate AI visual creation for your social media, product sheets and presentations, without losing your brand identity.
9 min de lecture
Co-design and AI: why humans remain indispensable
AI can generate mock-ups and prototypes, but co-design with users remains essential. AI lacks empathy, cultural context and an understanding of unspoken needs.
9 min de lecture
How AI is reshaping e-commerce in Switzerland
Conversational search, personalised recommendations, smart chatbots, dynamic pricing: AI is transforming Swiss e-commerce. Discover the concrete impacts and the importance of GEO for online retailers.
9 min de lecture
AI and responsible digital: combining innovation and sobriety
Generative AI consumes massive amounts of energy. Discover how Swiss companies can use AI responsibly without giving up innovation.
9 min de lecture
AI and healthcare in Switzerland: opportunities, risks and best practices
Artificial intelligence is transforming the healthcare sector in Switzerland: assisted diagnosis, clinical research, administrative management. An overview of opportunities and risks.
9 min de lecture
Let's talk about you and your project
We're in Valais, Geneva, Paris, and Lyon. In short, wherever you are.