Swiss Digital Expertise
AI doesn't replace your vision.
It amplifies it.
Websites, SEO and AI visibility — in a single Swiss agency.
Swiss quality.
15 years working with international groups, mid-caps and SMEs. Demanding standards, first-rate deliverables.
AI-driven speed.
Our production model is augmented by artificial intelligence. What takes six weeks elsewhere, we deliver in three.
Costs under control.
AI removes the production time that adds nothing to the result. Budgets stay tight, clients keep the gain.
Expertise built at international groups
15
years of experience
24
AI projects delivered
Tier 1
groups & mid-caps
7
sectors covered
Energy, automotive, pharmaceuticals, luxury, real estate, culture, services: our founder has run high-complexity projects in each of these sectors.
Applied AI
Concrete AI — 24 use cases delivered
No buzzwords. No proof-of-concepts gathering dust. Solutions running in production at international groups, mid-caps and SMEs.
Our founder has led 24 applied-AI projects for international groups — from virtual try-on to sales simulators. That experience feeds every MCVA recommendation.
Your website is your best salesperson — or your worst handicap.
Creation and redesign of websites for Swiss SMEs, native SEO+GEO, GEO Score™ included. Three showcase formats from CHF 2'690 to CHF 11'250, delivered in 7 to 21 days, without the Geneva premium.
Essentiel
5 pages essentielles, déployées en une semaine. Design sur-mesure, SEO technique, hébergement vert CH inclus 1 an.
Performance
15 pages + Score GEO™ inclus 3 mois. Blog éditorial prêt à l'emploi, accessibilité WCAG AA. Le format de référence.
Signature
25 pages, stratégie éditoriale complète, Score GEO™ 6 mois, shooting photo orchestré.
Digital audit
Is your website working for you, or against you?
7 dimensions. 1 score. An action plan. In 48 hours, you'll know exactly where to act.
Free pre-audit
48h · Free
You give us your URL. Within 48 hours, you receive your overall digital score out of 100, and an overview of your strengths and weaknesses across 7 dimensions.
Deliverable: 1-2 page report, overall score, 7-dimension radar, 3 priority actions.
Full audit
5 working days · On quote
The pre-audit revealed grey areas? The full audit clears them up. 7 dimensions, recommendations prioritised by impact and effort.
Deliverable: Detailed score per dimension, reasoned diagnosis, ranked recommendations.
Ultra Audit
10 working days · On quote
20-25 pages, competitive benchmark, costed action plan over twelve months with estimated ROI. The report that becomes your project brief.
Deliverable: Full analysis + benchmark + action plan + complete GEO Score™.
Hands-on delivery
Tailored · On quote
The audit identified priorities. Now, we execute. MCVA takes on implementation with the same team that produced the diagnosis.
Deliverable: Implementation of recommendations, progress tracking, monthly reporting.
The 7 audit dimensions
Click a dimension to see the detail.
Deliverable preview
What you receive in 48 hours
A complete, costed, actionable report. Not a generic PDF: a tailored diagnosis of your site.
~165
criteria analysed
7
dimensions audited
19
report pages
3
action phases
This report is an extract from our Ultra Audit, 19 pages, 7 dimensions, around 165 criteria. Before going that far, start by discovering your score.
48h · Free · No commitment — Your overall score + 3 priority actions
MCVA Exclusive
The GEO Score™ — the 7th dimension nobody else audits.
The GEO Score™ measures how AI systems perceive your business. Not what Google displays: what ChatGPT, Claude, Gemini and Perplexity reply when a potential client asks a question.
Today, 40% of searches start with conversational AI. If AI doesn't know you, you lose clients without realising.
/25
Visibility
Does AI cite you, and at what position in its answer?
- Citational presence
- Editorial prominence
/25
Relevance
In what context are you cited — the one you'd want?
- Citation context
/25
Reliability
Is what's said about you accurate and properly sourced?
- Factual accuracy
- Source anchoring
/25
Consistency
Do models agree, and does the measure hold over time?
- Cross-model coherence
- Temporal stability
What sets our audit apart.
An audit that gets executed
Most audits end up in a drawer. Ours is built as a project brief: every recommendation is prioritised, costed and ready to implement.
7 dimensions, not 3
Classic audits cover SEO, tech and sometimes content. We add performance, accessibility, eco-design and, crucially, GEO.
A senior consultant, not a tool
Our audits are not produced by an automated crawler. Every analysis is run by an expert with 15 years' experience inside international groups.
Swiss quality without the Swiss premium
Our AI-augmented model unlocks rates traditional agencies can't match, with no compromise on delivery.
Frequently asked questions
A digital audit is a full diagnosis of your online presence. It analyses your site across several dimensions and produces concrete recommendations for improvement.
The free pre-audit is delivered within 48 hours. The full audit takes five working days. The Ultra Audit is delivered in ten working days.
The pre-audit gives an overall score and three priority actions. The full audit details the seven dimensions with prioritised recommendations. The Ultra Audit adds a competitive benchmark and a costed action plan over twelve months.
The GEO Score™ measures how citable your company is for AI systems (ChatGPT, Claude, Gemini, Perplexity). It assesses whether AI mentions you, whether the information is correct, whether the tone is positive and whether you're recommended. Score from 0 to 100.
A growing share of searches goes through conversational AI. If the AI doesn't know you or carries inaccurate information, you lose clients without realising.
Yes. WCAG 2.1 AA compliance across the thirteen RGAA themes. Accessibility is a dimension of its own, not an optional add-on.
Yes. Environmental footprint per RGESN, EcoIndex score. Responsible digital is part of the commitment.
Either you implement with your own team — the report stands alone. Or MCVA executes: the team that diagnosed is the one that fixes.
Yes. SEO only, accessibility only, GEO Score™ only — contact us for a tailored quote.
Yes. Our AI-augmented model delivers major-account quality audits at rates accessible to Swiss SMEs and mid-caps.
The monitoring that makes the difference.
A one-off audit is a photograph; monthly monitoring is a film.
Your site evolves. So do your competitors. Algorithms change. AI systems update their knowledge.
- Updated GEO Score™ across the 4 LLMs
- Month-on-month evolution (progression curve)
- 3 to 10 prioritised monthly recommendations
- Refreshed competitive benchmark
- Automatic alerts on a drop greater than 10 points
Goal
Invisible (0-25) → Visible (51-75) within 6 months. Visible → Leader (76-100) within 12 months.
The founder
Jérôme Deshaie — Founder & CEO
Formerly an executive at Renault, Jérôme Deshaie has spent the past 15 years on the digital transformation of demanding companies. Renault, ENGIE, Stellantis: he has supported international major accounts on high-complexity projects, from strategic advice through technical delivery.
Drawing on this experience, he founded MCVA Consulting SA in Valais with one conviction: artificial intelligence now makes it possible to produce first-rate digital deliverables in Switzerland, faster and at controlled costs, with no compromise on quality.
Based in Haute-Nendaz, Jérôme runs MCVA with the rigour acquired in Europe's largest groups and the agility of an independent Swiss firm.
"Technology doesn't replace your vision — it amplifies it."
Insight
Our latest thinking
Rebuilding a website in Valais in 2026: what now distinguishes a serious project
A website rebuild in Valais in 2026 no longer compares with 2019 on design or timelines alone. Five new requirements now structure the decision: AI citability, strict technical performance, accessibility, local multilingualism, data compliance.
10 min de lecture
Replacing a SaaS subscription with a local application driven by an open model: an observed case
An observed case: replacement of a fiscal document-management subscription by a local application driven by an open language model. This note documents the mechanics, the conditions of replication, and what this shift means for the software strategy of a Swiss SME.
8 min de lecture
SaaS versus custom development in Switzerland: what generative AI shifts in the trade-off
For fifteen years, software subscriptions have been the default choice for Swiss firms' support functions. Three forces now displace that trade-off: structural pricing inflation by publishers, regulatory tightening of data sovereignty, and the fall in the cost of software code under the effect of model-driven tools.
10 min de lecture
The skills that artificial intelligence does not replace
Artificial intelligence does not replace professions: it removes tasks. This distinction changes the way employment, training and competitiveness are thought about, in Switzerland as in Valais. Six skills resist this transformation.
10 min de lecture
Choosing a digital agency in Valais in 2026: what deserves the reading of a brief
Choosing a digital agency in Valais in 2026 no longer turns on commercial seduction or geographic proximity alone. Seven dimensions now structure the trade-off. A note for Valais SME executives preparing a mandate.
10 min de lecture
SEO consulting in French-speaking Switzerland after May 2026
Google's doctrine clarified on 15 May 2026 does not invalidate SEO consulting in French-speaking Switzerland — it tightens its requirements and adds a measurement of AI citability. This note sets out what the shift changes for the market and for the executive choosing a partner.
7 min de lecture
Choosing an AI consulting firm in Switzerland: what distinguishes a serious approach
The AI consulting market in Switzerland has become denser without becoming more disciplined. This note proposes an evaluation framework to distinguish a serious approach from an opportunistic offering, based on four criteria the firm observes in the field.
6 min de lecture
Chatbots driven by generative models: from scripted FAQ to agents that act
The term "chatbot" now covers structurally different systems: scripted decision trees, RAG systems anchored in business data, agents capable of acting in existing systems. This note sets out the distinction, what it allows, and what it calls for within the Swiss framework.
12 min de lecture
Perplexity and Google after May 2026: complementary search regimes
The framing of Perplexity as a competitor to Google structured part of the discourse on search between 2023 and 2025. After Google I/O 2026 and the official doctrine of 15 May, this framework deserves to be replaced by a reading in terms of complementary search regimes.
6 min de lecture
AI-driven personalisation: between productivity of experience and Swiss discretion
AI-driven personalisation promises adaptation of the customer experience at the individual scale. For a Swiss company, the central trade-off is not technological: it is calibrating the intensity of this personalisation to the cultural expectations and regulatory framework specific to the market.
9 min de lecture
The architecture of an artificial-intelligence project: three patterns and the discipline that makes them durable
The choice of architecture for an AI project conditions the cost, performance and scalability of the result. This note sets out the three patterns that structure practice in 2026, the criteria that distinguish their appropriate use, and the discipline that makes them durable.
11 min de lecture
Generative AI in Swiss B2B: a sectoral shift
Generative AI is now embedded in the research and evaluation phase of Swiss B2B buyers. This note sets out the shift by sector, the implications for brands, and the observation framework that this new reality calls for.
8 min de lecture
Claude Code in practice: a structured account of a development assistant
Claude Code differs from editor-integrated assistants by operating at the command line and at the level of the entire project. This note sets out what practice allows us to assert about its strengths, its limitations and the practices that derive durable value from it.
8 min de lecture
Artificial intelligence in recruitment in Switzerland: what practice holds, what the framework restricts
AI in recruitment in Switzerland is not a technological option. It is a demanding regulatory and ethical terrain that distinguishes serious practices from dangerous automations. An opening note before Cahier MCVA n°4.
9 min de lecture
Vibe coding and assisted prototyping: what this practice allows, and what it does not
Vibe coding designates a development practice where intent expressed in natural language precedes code. This practice transforms the prototyping phase. It does not transform the production phase. This note sets out the distinction and what it calls for in a project's organisation.
8 min de lecture
Training teams in artificial intelligence: what installed practice calls for
The gap is widening between companies that deploy AI tool licences and those that derive effective value from them. This difference is not played out in the tools, it is played out in training. This note sets out the observable mechanics, and what Swiss SMEs gain by structuring.
10 min de lecture
AI-augmented writing: where the writer's value shifts
Generative AI does not replace professional writing. It shifts the writer's value from raw writing time towards the quality of framing, review and contextualisation. A note on what editorial practice in the firm has been learning since 2023.
8 min de lecture
Artificial intelligence and the developer profession: a shift, not a replacement
Generative AI is now integrated into the software-development practice of a significant share of professionals. This integration does not remove the profession. It shifts its value, recomposes the tasks, and redefines what Swiss companies expect of a developer in 2026.
9 min de lecture
Visual automation by generative models: what the trade-off requires clarifying
Image-generation models have become a category of tools usable in practice for corporate visual production. This accessibility does not exempt one from arbitrating brand coherence, data sovereignty and the applicable legal framework. This note sets out what that arbitration requires clarifying.
10 min de lecture
Co-design and artificial intelligence: generated artefacts do not amount to understanding
AI produces mock-ups and prototypes at a speed inaccessible until recently. It does not, however, produce the understanding of needs that a co-design approach builds. This note sets out the distinction and the framework that makes it operational.
10 min de lecture
Swiss e-commerce tested by generative environments
Swiss e-commerce is not being revolutionised by AI. It is undergoing a precise shift: the product-research phase is migrating partly to conversational environments that impose a specific editorial and structural discipline. This note sets out that shift.
7 min de lecture
Generative artificial intelligence and responsible digital: what Switzerland can hold
Generative AI is one of the most energy-intensive technologies in the digital sphere. For Swiss companies, the stake is to draw on its capacities without giving up the sobriety commitments that now structure the contract with their clients.
9 min de lecture
Artificial intelligence in Swiss healthcare: what practice holds
AI in Swiss healthcare is neither the revolutionary promise nor the existential threat that extreme commentary describes. It is a demanding operational discipline, whose installed practice reveals solid anchor points and precise points of vigilance. An opening note before Cahier MCVA n°3.
7 min de lecture
Structured data and AI citability: what mark-up can and cannot do
JSON-LD and schema.org are not a secret weapon for being cited by AI. Careful mark-up is a classical SEO fundamental that also helps synthesis systems — provided it is honest and complete.
8 min de lecture
GEO vs SEO: why this opposition no longer has any doctrine to stand on
On 15 May 2026, Google Search Central clarified the doctrine: generative features rest on SEO fundamentals. GEO as a distinct discipline no longer has an official source to lean on.
6 min de lecture
Business visibility after May 2026: what changes, what remains
SEO fundamentals remain the bedrock of business visibility. What changes after May 2026 is the severity with which they are now applied — and the additional measurement that must be added.
5 min de lecture
Rebuilding a website in Valais in 2026: what now distinguishes a serious project
A website rebuild in Valais in 2026 no longer compares with 2019 on design or timelines alone. Five new requirements now structure the decision: AI citability, strict technical performance, accessibility, local multilingualism, data compliance.
10 min de lecture
Replacing a SaaS subscription with a local application driven by an open model: an observed case
An observed case: replacement of a fiscal document-management subscription by a local application driven by an open language model. This note documents the mechanics, the conditions of replication, and what this shift means for the software strategy of a Swiss SME.
8 min de lecture
SaaS versus custom development in Switzerland: what generative AI shifts in the trade-off
For fifteen years, software subscriptions have been the default choice for Swiss firms' support functions. Three forces now displace that trade-off: structural pricing inflation by publishers, regulatory tightening of data sovereignty, and the fall in the cost of software code under the effect of model-driven tools.
10 min de lecture
The skills that artificial intelligence does not replace
Artificial intelligence does not replace professions: it removes tasks. This distinction changes the way employment, training and competitiveness are thought about, in Switzerland as in Valais. Six skills resist this transformation.
10 min de lecture
Choosing a digital agency in Valais in 2026: what deserves the reading of a brief
Choosing a digital agency in Valais in 2026 no longer turns on commercial seduction or geographic proximity alone. Seven dimensions now structure the trade-off. A note for Valais SME executives preparing a mandate.
10 min de lecture
SEO consulting in French-speaking Switzerland after May 2026
Google's doctrine clarified on 15 May 2026 does not invalidate SEO consulting in French-speaking Switzerland — it tightens its requirements and adds a measurement of AI citability. This note sets out what the shift changes for the market and for the executive choosing a partner.
7 min de lecture
Choosing an AI consulting firm in Switzerland: what distinguishes a serious approach
The AI consulting market in Switzerland has become denser without becoming more disciplined. This note proposes an evaluation framework to distinguish a serious approach from an opportunistic offering, based on four criteria the firm observes in the field.
6 min de lecture
Chatbots driven by generative models: from scripted FAQ to agents that act
The term "chatbot" now covers structurally different systems: scripted decision trees, RAG systems anchored in business data, agents capable of acting in existing systems. This note sets out the distinction, what it allows, and what it calls for within the Swiss framework.
12 min de lecture
Perplexity and Google after May 2026: complementary search regimes
The framing of Perplexity as a competitor to Google structured part of the discourse on search between 2023 and 2025. After Google I/O 2026 and the official doctrine of 15 May, this framework deserves to be replaced by a reading in terms of complementary search regimes.
6 min de lecture
AI-driven personalisation: between productivity of experience and Swiss discretion
AI-driven personalisation promises adaptation of the customer experience at the individual scale. For a Swiss company, the central trade-off is not technological: it is calibrating the intensity of this personalisation to the cultural expectations and regulatory framework specific to the market.
9 min de lecture
The architecture of an artificial-intelligence project: three patterns and the discipline that makes them durable
The choice of architecture for an AI project conditions the cost, performance and scalability of the result. This note sets out the three patterns that structure practice in 2026, the criteria that distinguish their appropriate use, and the discipline that makes them durable.
11 min de lecture
Generative AI in Swiss B2B: a sectoral shift
Generative AI is now embedded in the research and evaluation phase of Swiss B2B buyers. This note sets out the shift by sector, the implications for brands, and the observation framework that this new reality calls for.
8 min de lecture
Claude Code in practice: a structured account of a development assistant
Claude Code differs from editor-integrated assistants by operating at the command line and at the level of the entire project. This note sets out what practice allows us to assert about its strengths, its limitations and the practices that derive durable value from it.
8 min de lecture
Artificial intelligence in recruitment in Switzerland: what practice holds, what the framework restricts
AI in recruitment in Switzerland is not a technological option. It is a demanding regulatory and ethical terrain that distinguishes serious practices from dangerous automations. An opening note before Cahier MCVA n°4.
9 min de lecture
Vibe coding and assisted prototyping: what this practice allows, and what it does not
Vibe coding designates a development practice where intent expressed in natural language precedes code. This practice transforms the prototyping phase. It does not transform the production phase. This note sets out the distinction and what it calls for in a project's organisation.
8 min de lecture
Training teams in artificial intelligence: what installed practice calls for
The gap is widening between companies that deploy AI tool licences and those that derive effective value from them. This difference is not played out in the tools, it is played out in training. This note sets out the observable mechanics, and what Swiss SMEs gain by structuring.
10 min de lecture
AI-augmented writing: where the writer's value shifts
Generative AI does not replace professional writing. It shifts the writer's value from raw writing time towards the quality of framing, review and contextualisation. A note on what editorial practice in the firm has been learning since 2023.
8 min de lecture
Artificial intelligence and the developer profession: a shift, not a replacement
Generative AI is now integrated into the software-development practice of a significant share of professionals. This integration does not remove the profession. It shifts its value, recomposes the tasks, and redefines what Swiss companies expect of a developer in 2026.
9 min de lecture
Visual automation by generative models: what the trade-off requires clarifying
Image-generation models have become a category of tools usable in practice for corporate visual production. This accessibility does not exempt one from arbitrating brand coherence, data sovereignty and the applicable legal framework. This note sets out what that arbitration requires clarifying.
10 min de lecture
Co-design and artificial intelligence: generated artefacts do not amount to understanding
AI produces mock-ups and prototypes at a speed inaccessible until recently. It does not, however, produce the understanding of needs that a co-design approach builds. This note sets out the distinction and the framework that makes it operational.
10 min de lecture
Swiss e-commerce tested by generative environments
Swiss e-commerce is not being revolutionised by AI. It is undergoing a precise shift: the product-research phase is migrating partly to conversational environments that impose a specific editorial and structural discipline. This note sets out that shift.
7 min de lecture
Generative artificial intelligence and responsible digital: what Switzerland can hold
Generative AI is one of the most energy-intensive technologies in the digital sphere. For Swiss companies, the stake is to draw on its capacities without giving up the sobriety commitments that now structure the contract with their clients.
9 min de lecture
Artificial intelligence in Swiss healthcare: what practice holds
AI in Swiss healthcare is neither the revolutionary promise nor the existential threat that extreme commentary describes. It is a demanding operational discipline, whose installed practice reveals solid anchor points and precise points of vigilance. An opening note before Cahier MCVA n°3.
7 min de lecture
Structured data and AI citability: what mark-up can and cannot do
JSON-LD and schema.org are not a secret weapon for being cited by AI. Careful mark-up is a classical SEO fundamental that also helps synthesis systems — provided it is honest and complete.
8 min de lecture
GEO vs SEO: why this opposition no longer has any doctrine to stand on
On 15 May 2026, Google Search Central clarified the doctrine: generative features rest on SEO fundamentals. GEO as a distinct discipline no longer has an official source to lean on.
6 min de lecture
Business visibility after May 2026: what changes, what remains
SEO fundamentals remain the bedrock of business visibility. What changes after May 2026 is the severity with which they are now applied — and the additional measurement that must be added.
5 min de lecture
Let's talk about you and your project
We're in Valais, Geneva, Paris, and Lyon. In short, wherever you are.