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Analysis, methods and insights to drive your digital transformation and master AI.
The skills that will make the difference in the AI era — and why Switzerland is not immune
AI does not replace professions — it removes tasks. In Switzerland, 490,000 office employees are potentially exposed. Six skills make it possible to stay relevant.
12 min
Perplexity vs Google: how B2B search is evolving in 2026
Perplexity AI is gaining ground on Google for B2B search. A comparative analysis of the two engines and implications for your visibility strategy.
9 min
From SEO to GEO: the online search revolution
From directories to AI engines: a look back at the evolution of online search and why GEO is the next SEO.
8 min
UX in the AI era: the personalisation revolution
AI is transforming UX design: adaptive interfaces, automated tests, real-time personalisation. An overview for Swiss companies.
8 min
AI is reshuffling the cards of creation: 5 trends for 2026
Image generation, AI-assisted copywriting, large-scale personalisation: 5 AI trends transforming creative professions in 2026.
9 min
What is the impact of AI on the developer profession?
AI is transforming software development: assisted coding, automated review, generated tests. The developer does not disappear, they evolve towards architecture and oversight.
9 min
How AI is reshaping e-commerce in Switzerland
Conversational search, personalised recommendations, smart chatbots, dynamic pricing: AI is transforming Swiss e-commerce. Discover the concrete impacts and the importance of GEO for online retailers.
9 min
AI and healthcare in Switzerland: opportunities, risks and best practices
Artificial intelligence is transforming the healthcare sector in Switzerland: assisted diagnosis, clinical research, administrative management. An overview of opportunities and risks.
9 min