AI Strategy & Digital Transformation
Analysis, methods and insights to drive your digital transformation and master AI.
Cahier MCVA n°1 — Mesurer la citabilité IA après mai 2026
Google I/O 2026 a confirmé un basculement structurant : la recherche n'est plus seulement un classement de pages, elle devient un environnement de réponse, de comparaison et d'action. La visibilité d'une entreprise ne tient plus seulement à sa position organique, mais à sa citabilité par les systèmes génératifs. Méthode, mesure, position de cabinet.
Jérôme Deshaie · 25 mai 2026 · 30 min
Rebuilding a website in Valais in 2026: what now distinguishes a serious project
A website rebuild in Valais in 2026 no longer compares with 2019 on design or timelines alone. Five new requirements now structure the decision: AI citability, strict technical performance, accessibility, local multilingualism, data compliance.
10 min
Replacing a SaaS subscription with a local application driven by an open model: an observed case
An observed case: replacement of a fiscal document-management subscription by a local application driven by an open language model. This note documents the mechanics, the conditions of replication, and what this shift means for the software strategy of a Swiss SME.
8 min
SaaS versus custom development in Switzerland: what generative AI shifts in the trade-off
For fifteen years, software subscriptions have been the default choice for Swiss firms' support functions. Three forces now displace that trade-off: structural pricing inflation by publishers, regulatory tightening of data sovereignty, and the fall in the cost of software code under the effect of model-driven tools.
10 min
The skills that artificial intelligence does not replace
Artificial intelligence does not replace professions: it removes tasks. This distinction changes the way employment, training and competitiveness are thought about, in Switzerland as in Valais. Six skills resist this transformation.
10 min
Choosing a digital agency in Valais in 2026: what deserves the reading of a brief
Choosing a digital agency in Valais in 2026 no longer turns on commercial seduction or geographic proximity alone. Seven dimensions now structure the trade-off. A note for Valais SME executives preparing a mandate.
10 min
SEO consulting in French-speaking Switzerland after May 2026
Google's doctrine clarified on 15 May 2026 does not invalidate SEO consulting in French-speaking Switzerland — it tightens its requirements and adds a measurement of AI citability. This note sets out what the shift changes for the market and for the executive choosing a partner.
7 min
Choosing an AI consulting firm in Switzerland: what distinguishes a serious approach
The AI consulting market in Switzerland has become denser without becoming more disciplined. This note proposes an evaluation framework to distinguish a serious approach from an opportunistic offering, based on four criteria the firm observes in the field.
6 min
Chatbots driven by generative models: from scripted FAQ to agents that act
The term "chatbot" now covers structurally different systems: scripted decision trees, RAG systems anchored in business data, agents capable of acting in existing systems. This note sets out the distinction, what it allows, and what it calls for within the Swiss framework.
12 min
Perplexity and Google after May 2026: complementary search regimes
The framing of Perplexity as a competitor to Google structured part of the discourse on search between 2023 and 2025. After Google I/O 2026 and the official doctrine of 15 May, this framework deserves to be replaced by a reading in terms of complementary search regimes.
6 min
AI-driven personalisation: between productivity of experience and Swiss discretion
AI-driven personalisation promises adaptation of the customer experience at the individual scale. For a Swiss company, the central trade-off is not technological: it is calibrating the intensity of this personalisation to the cultural expectations and regulatory framework specific to the market.
9 min
The architecture of an artificial-intelligence project: three patterns and the discipline that makes them durable
The choice of architecture for an AI project conditions the cost, performance and scalability of the result. This note sets out the three patterns that structure practice in 2026, the criteria that distinguish their appropriate use, and the discipline that makes them durable.
11 min
Generative AI in Swiss B2B: a sectoral shift
Generative AI is now embedded in the research and evaluation phase of Swiss B2B buyers. This note sets out the shift by sector, the implications for brands, and the observation framework that this new reality calls for.
8 min
Claude Code in practice: a structured account of a development assistant
Claude Code differs from editor-integrated assistants by operating at the command line and at the level of the entire project. This note sets out what practice allows us to assert about its strengths, its limitations and the practices that derive durable value from it.
8 min
Artificial intelligence in recruitment in Switzerland: what practice holds, what the framework restricts
AI in recruitment in Switzerland is not a technological option. It is a demanding regulatory and ethical terrain that distinguishes serious practices from dangerous automations. An opening note before Cahier MCVA n°4.
9 min
Vibe coding and assisted prototyping: what this practice allows, and what it does not
Vibe coding designates a development practice where intent expressed in natural language precedes code. This practice transforms the prototyping phase. It does not transform the production phase. This note sets out the distinction and what it calls for in a project's organisation.
8 min
Training teams in artificial intelligence: what installed practice calls for
The gap is widening between companies that deploy AI tool licences and those that derive effective value from them. This difference is not played out in the tools, it is played out in training. This note sets out the observable mechanics, and what Swiss SMEs gain by structuring.
10 min
AI-augmented writing: where the writer's value shifts
Generative AI does not replace professional writing. It shifts the writer's value from raw writing time towards the quality of framing, review and contextualisation. A note on what editorial practice in the firm has been learning since 2023.
8 min
Artificial intelligence and the developer profession: a shift, not a replacement
Generative AI is now integrated into the software-development practice of a significant share of professionals. This integration does not remove the profession. It shifts its value, recomposes the tasks, and redefines what Swiss companies expect of a developer in 2026.
9 min
Visual automation by generative models: what the trade-off requires clarifying
Image-generation models have become a category of tools usable in practice for corporate visual production. This accessibility does not exempt one from arbitrating brand coherence, data sovereignty and the applicable legal framework. This note sets out what that arbitration requires clarifying.
10 min
Co-design and artificial intelligence: generated artefacts do not amount to understanding
AI produces mock-ups and prototypes at a speed inaccessible until recently. It does not, however, produce the understanding of needs that a co-design approach builds. This note sets out the distinction and the framework that makes it operational.
10 min
Swiss e-commerce tested by generative environments
Swiss e-commerce is not being revolutionised by AI. It is undergoing a precise shift: the product-research phase is migrating partly to conversational environments that impose a specific editorial and structural discipline. This note sets out that shift.
7 min
Generative artificial intelligence and responsible digital: what Switzerland can hold
Generative AI is one of the most energy-intensive technologies in the digital sphere. For Swiss companies, the stake is to draw on its capacities without giving up the sobriety commitments that now structure the contract with their clients.
9 min
Artificial intelligence in Swiss healthcare: what practice holds
AI in Swiss healthcare is neither the revolutionary promise nor the existential threat that extreme commentary describes. It is a demanding operational discipline, whose installed practice reveals solid anchor points and precise points of vigilance. An opening note before Cahier MCVA n°3.
7 min
Structured data and AI citability: what mark-up can and cannot do
JSON-LD and schema.org are not a secret weapon for being cited by AI. Careful mark-up is a classical SEO fundamental that also helps synthesis systems — provided it is honest and complete.
8 min
GEO vs SEO: why this opposition no longer has any doctrine to stand on
On 15 May 2026, Google Search Central clarified the doctrine: generative features rest on SEO fundamentals. GEO as a distinct discipline no longer has an official source to lean on.
6 min
Business visibility after May 2026: what changes, what remains
SEO fundamentals remain the bedrock of business visibility. What changes after May 2026 is the severity with which they are now applied — and the additional measurement that must be added.
5 min