Guide
Analysis, methods and insights to drive your digital transformation and master AI.
Rebuilding a website in Valais in 2026: what now distinguishes a serious project
A website rebuild in Valais in 2026 no longer compares with 2019 on design or timelines alone. Five new requirements now structure the decision: AI citability, strict technical performance, accessibility, local multilingualism, data compliance.
10 min
Choosing a digital agency in Valais in 2026: what deserves the reading of a brief
Choosing a digital agency in Valais in 2026 no longer turns on commercial seduction or geographic proximity alone. Seven dimensions now structure the trade-off. A note for Valais SME executives preparing a mandate.
10 min
SEO consulting in French-speaking Switzerland after May 2026
Google's doctrine clarified on 15 May 2026 does not invalidate SEO consulting in French-speaking Switzerland — it tightens its requirements and adds a measurement of AI citability. This note sets out what the shift changes for the market and for the executive choosing a partner.
7 min
Choosing an AI consulting firm in Switzerland: what distinguishes a serious approach
The AI consulting market in Switzerland has become denser without becoming more disciplined. This note proposes an evaluation framework to distinguish a serious approach from an opportunistic offering, based on four criteria the firm observes in the field.
6 min
Artificial intelligence in recruitment in Switzerland: what practice holds, what the framework restricts
AI in recruitment in Switzerland is not a technological option. It is a demanding regulatory and ethical terrain that distinguishes serious practices from dangerous automations. An opening note before Cahier MCVA n°4.
9 min
Business visibility after May 2026: what changes, what remains
SEO fundamentals remain the bedrock of business visibility. What changes after May 2026 is the severity with which they are now applied — and the additional measurement that must be added.
5 min