Guide
Analysis, methods and insights to drive your digital transformation and master AI.
Buy or subscribe: the 5-criteria decision framework
Rent or own: the decision is made tool by tool, never across the board. Here are the five criteria I use in the Diagnostic d'Usage IA to decide, along with the cases where subscribing remains the right choice.
8 min
Hosting in Switzerland: What Actually Changes
A Swiss host changes the applicable law, brand image, and recourse in the event of a dispute — but not the jurisdiction of the vendor whose software runs on top of it. What changes, what it doesn't solve, the extra cost in orders of magnitude, and the extreme case of having no hosting at all.
9 min
FADP: Where does your SME's data actually live?
Every online tool your SME uses is a processor, and almost no one keeps track of them. What the FADP expects – register, processors, transfers abroad –, the extraterritorial question answered without drama, and an inventory that fits into a single morning.
8 min
What should a Swiss SME do about AI in 2026?
The entry point of MCVA's guiding thread. Two questions frame everything a Swiss SME must decide about AI in 2026: being cited and chosen when demand is expressed, and working with AI without multiplying dependencies. The method, the order of operations, and the detailed notes.
8 min
Redesigning your website in Valais: the 2026 guide
Redesigning a site in Valais in 2026 hinges on five measurable requirements: AI citability, performance, accessibility, multilingualism, FADP compliance. And on a migration that can't be compressed — it's what protects what your old site built.
9 min
Digital Agency in Valais: How to Choose in 2026
Freelancers, regional agencies, Romandy-based firms, augmented models: no family of providers wins as a matter of principle. A Valais practitioner's sorting grid — one who is himself a player in the game, and says so.
8 min
SEO Consultant in French-Speaking Switzerland: What Changes in May 2026?
SEO consulting didn't become obsolete on May 15, 2026 — it became stricter. What a serious consultant still does, what AI citability measurement adds to the engagement, and how to sort providers in French-speaking Switzerland.
8 min
Choosing your AI advisor in Switzerland: four criteria
The Swiss AI consulting market has grown denser without becoming more disciplined. Four verifiable criteria for sorting through it — a measurement logic, FADP built into scoping, technological independence, measured citability. Including for evaluating me.
8 min
AI and Recruitment in Switzerland: What the FADP Allows in 2026
Sorting applications with AI is legal in Switzerland — and seriously regulated. What the FADP requires, what the European AI Act adds, and the five safeguards that separate a defensible practice from dangerous automation.
9 min
AI visibility: does your SME appear in ChatGPT?
Ranking well on Google no longer means being cited by ChatGPT. What changed in May 2026, what stays the same, and the citability measurement to add to your visibility metrics.
8 min