Data & Analytics
Data that illuminates. Not data that drowns.
Our approach
From collection to decision, data only has value if it's reliable, compliant and actionable. Our experts set up the data foundations for your digital projects: compliant tracking, business dashboards, and analyses that lead to concrete actions.
In a demanding Swiss and European context (nLPD, GDPR), compliance isn't optional — it's the starting point.
What we do
Tracking & tag plan
GA4 · GTM · Matomo · Server-side · DataLayer · Custom events
Rigorous and compliant tracking setup. Documented tag plan, naming conventions, custom events aligned with your business goals. Privacy-first solutions for the Swiss market.
Dashboards & data visualization
Looker Studio · Metabase · HTML Dashboards · Business KPIs · Data storytelling
Custom dashboards designed for the end user. Every displayed metric is tied to an objective. No vanity metrics.
Web analytics & CRO
Behavioral analysis · Funnels · Heatmaps · A/B testing · Conversion rate
User journey analysis to identify friction points. Statistically rigorous A/B testing protocols (hypothesis, sample size, decision criteria, significance).
Consent management & compliance
nLPD · GDPR · CMP · Cookies · Axeptio · Consent Mode v2
Data collection compliance. Cookie banners, CMP, privacy policy. nLPD (Switzerland) and GDPR (EU) compliance verified on every project.
Attribution & ROI
Attribution models · Multi-touch · ROAS · CLV · Reporting
Understand which channels drive conversions. Attribution models tailored to your reality, connected to concrete ROI calculations.
Our expertise
What drives us
Analytics without Google
Matomo, Plausible, server-side solutions for clients sensitive to data sovereignty.
AI-powered analysis
AI can identify invisible patterns in behavioral data.
Our convictions
Significance before conclusions. Never draw conclusions from an insufficient sample.
Correlation ≠ causation. Our analyses always distinguish what is observed from what is demonstrated.
Compliant by design. Tracking is designed compliant from the start, not patched after launch.